Bollywood's most popular Khans - Shah Rukh and Salman - are battling it out on prime time.Incidentally, both the shows, SRK's Kya Aap Paanchvi Pass Se Tez Hain and Salman's Dus Ka Dum, are being produced by Siddhartha Basu.
Sidhharth Basu, CMD, Synergy Adlabs, says: "Salman is playful, warm, genuine. SRK always knows what to say, spontaneous, and makes everyone feel comfortable."
Dus Ka Dum has failed to pack in a punch unlike Kya… that garnered high ratings even with a rival like IPL.
Salman and SRK have a tradition of releasing films on the same day - Don & Jaaneman - in which SRK came out tops in terms of collections.
While the stars of the show rope in the initial sponsorships and eyeballs, it is a combination of the format, presentation and involvement of the host that will impact the popularity of the shows.
Posts
0 comments
Post a Comment